EventWorx obviously believe in events, however the regular exhibition model seems ineffective. The regular model calls for organizations to pay a fee to exhibit and then typically rely on show management to market the show and attract an audience. Although unproven, we could likely use the 80/20 rule for passive versus active exhibitors at a trade show; meaning only 20% of the exhibitors are actively marketing their presence at a show; while 80% of exhibitors are hoping show management marketed the show very well. How can we improve the 80/20 rule? By paying our exhibitors for every visitor they bring into the show.
EventWorx Corporation Acquires Three Events from dmg :: events (Canada) inc.
EventWorx Corporation, a newly formed event management company in Canada, has acquired the Oil Sands Trade Show and Conference, Atlantic Canada Petroleum Show, and PetroChem Canada from dmg events (Canada) inc., a wholly-owned subsidiary of DMGT (Daily Mail Group & Trust plc).